Keywords and SEO: working his "long-tail"

If you start your activities on the internet in a competitive sector, it will be difficult to properly reference the content (eg texts) of your website based on the most typed requests by users.

Choosing simple queries or too general keywords have two disadvantages:

  • You will be in competition with millions of search results, your web pages will be very difficult to access by the game of natural referencing
  • A keyword is unique and not specific, it does not produce differentiating content, and therefore to bring users who are looking for products / services, very specific content.

It is therefore important, at the beginning of working the "long tail" of its SEO: this notion refers to combinations of keywords that attract few visitors to a website, but which corresponds to very specific requests, and therefore to more "qualified" users (who will not come across your site by chance)

To choose long-tail keywords: use Google's keyword generator , an interesting tool for choosing keywords combinations that are not less competitive.

Update your site regularly

Regularly updating your website or blog is essential to promote your SEO. This concerns both the content (new pages, new blog articles) and the technical update of the site.

This technical update is particularly important since the obsolescence of a part of the site can have a negative impact on the referencing of the site. The most recent example is the priority left since 2015 by Google to "mobile-friendly" sites , that is to say accessible from a mobile support.

Several aspects can be taken into account:

  • Make sure the support is compatible with the standards requested by the search engines (compatibility with the mobile, loading time of the pages or contents …);
  • Provide updates based on trends that can help a better SEO: switch to https for example;
  • Check that the site is properly secured, by updating the appropriate functionalities (example: extensions on WordPress or Joomla) to avoid hacking and loss of visibility, or even a penalty of search engines;
  • Regularly submit a new sitemap to search engines, especially in case of new content, and check that urls are well referenced.

A complete redesign of a site or blog can contribute to a better referencing: first by taking into account new technical demands, but also being put forward by the community of readers.